Today open: 10:00 - 18:00

In Gold We Trust
In Gold We Trust originated as a fashion line within Franzel Amsterdam and was formally founded in 2012 by Eric Franzel. The brand reflects the founder's journey to overcome obstacles and constantly strive for the best.
The most important brand pillars are timelessness, customization and freedom. Inspired by athletes, our philosophy is to aim high and aim for gold by relying on willpower and instinct. For us, gold represents a certain way of thinking. That is why we are committed to the pursuit of quality and excellence for the benefit of our community and the environment.
Inspired by previous designs seen at Franzel Amsterdam, In Gold We Trust is committed to putting quality, craftsmanship and high production value first in every collection. Each piece is crafted by a team of talents with an individualistic and ever-evolving sense of style, influenced by contemporary scenes, cultures and generations.
Visit for more information about In Gold We Trust.

Visit the store and receive 50% off on the retail price!
This store is part of Club LifeStylers
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