Opens autumn 2020

19,000 m²

GLA

115

retail units

1,950

parking spaces

200

bike parking spots

Introduction

Amsterdam The Style Outlets will be the first and only outlet centre in the Greater Amsterdam area, just 8 minutes by train from Amsterdam’s city centre.  Perfectly located in the populous Randstad region - the economic heart of the Netherlands - and in the modern SugarCity zone, considered among the fastest-developing areas in the Netherlands.

The opening of the outlet centre is scheduled for autumn 2020. Its 115 stores with an exclusive mix of top international and national brands will give visitors a first-class retail experience. The outlet centre will go beyond the  ‘smart shopping’ concept to offer visitors a compelling shopping experience in a welcoming environment with high-quality services. This makes Amsterdam The Style Outlets the ideal destination for a day out with the whole family.

Its architecture has elements resembling old factory buildings. Since it is built on pilings and by a canal, the outlet centre virtually emerges from the water, a clear reference to traditional Amsterdam architecture.

Amsterdam The Style Outlets is developed by NEINVER, one of Europe’s leading developers and managers of outlet centres, in joint venture with Nuveen Real Estate.

Curious about the possibilities to join the NEINVER Management Team of Amsterdam The Style Outlets? Please find our current job openings here.

 

News

NEINVER secures tenants for close to 80% of GLA in Amsterdam The Style Outlets

  • At MAPIC, NEINVER presents progress in the two schemes currently being developed in Amsterdam and the French alps and renovations underway in its portfolio

  • Together with its partners, the Group will invest close to €350 million in new projects and refurbishments in the next three years

14 November 2019 – NEINVER, a leading investor, developer and operator in the European cc, has announced at the MAPIC international retail property trade show that Amsterdam The Style Outlets, the company’s current development project in the Netherlands, is already near 80% leased. Moreover, with the opening scheduled for autumn 2020, construction of the Dutch scheme – owned by Neptune, the JV between NEINVER and Nuveen – is underway with already half of the structural works to be completed/being during November.

The company has also shared the latest on its new outlet development in France, Alpes The Style Outlets, strategically located between Geneva and Lyon. With groundworks on this luxury retail destination to commence soon, the centre is expected to open in Q2 2021.

“We are very satisfied with the progress made in our projects in the Netherlands and in France, both from a development and a commercial perspective. We are creating two landmark retail destinations that will combine a prime location, smart architecture and a curated mix of premium sought-after brands,” says Carlos González, NEINVER’s Managing Director.

“Both projects come at a time of growth for the business, which opened its first outlet centre in Spain in 1996 and now operates 24 retail assets in six European countries.” The company’s investment plans include a c.€350 million investment in new projects and refurbishments over the next three years, together with its partners. “As well as expanding and refurbishing part of our portfolio, we are investing in technology and our in-centre shopping experience to meet growing demand for experiential retail,” adds Carlos González.

Two high-end destinations in the Netherlands and France

Amsterdam The Style Outlets will feature 115 stores set across 19,000 m² of GLA, including 1,000 m² planned for restaurants and dining offer. This is the first outlet development in the Greater Amsterdam area, combining a strong catchment area of 12 million people with its proximity to Amsterdam’s Schiphol airport and easy access to the Dutch capital and Haarlem, with a railway station a four-minute walk away. The village design of the centre is inspired by traditional Dutch architecture, with an important role for vegetation and natural light. Developed in line with high sustainability standards, the centre has obtained BREEAM New Construction certification in the design phase.

In France, NEINVER will soon start groundworks on Alpes The Style Outlets, a luxury outlet destination that will feature 20,400 m² of GLA and around 93 units (stores and restaurants). Designed in a modern “Alpine village” layout with chalet-style shops and outdoor dining, Alpes The Style Outlets has already secured tenants for 40% of the space in the preleasing phase. Located 25 minutes away from Geneva, the centre will benefit from a catchment area of 5.3 million inhabitants featuring the second highest purchasing power in France. It will also have direct access to the A40 motorway, a vital transport link between France and Switzerland and to popular winter destinations. It will be easily accessible by high-speed trains connecting Paris to Geneva, with a TGV station just five minutes from the centre.

Refurbishment works to enhance shopping experience

NEINVER’s strategy to provide unique shopping destinations also includes renovations in some of its most well-established outlet centres, to continue adapting them to high experience standards. The company and Nuveen Real Estate are investing in renovating part of their joint portfolio in Italy, France and Spain.

In Milan, NEINVER is restyling Vicolungo The Style Outlets. With an investment of €9 million, the upgrading is led by the prestigious international architecture studio Chapman Taylor and includes the renovation of the main square, the canopies and the street furniture, among other items. Works started in summer 2018 and are expected to be completed in the next months.

In Madrid, the company started refurbishment works in Getafe and San Sebastian de los Reyes The Style Outlets this summer with a combined investment of over €10 million. The renovations in both centres will enhance the shopping experience and increase the commercial offer by adding new stores and enlarging some of the current units. Getafe The Style Outlets will add over 20 new units and enlarge the stores of some top brands at the centre. Moreover, new relaxation areas will be available, increase natural light and create new spaces that are more modern, comfortable and attractive for visitors. The refurbishment works will be conducted in two phases and are expected to be completed in June 2020. Meanwhile, San Sebastián de los Reyes The Style Outlets, the largest outlet centre in Spain, which receives over 5 million visits every year, will allocate more than 2,000 m² of GLA to host a dozen new brands and will also enlarge some of the current stores. Works are scheduled to be completed in January 2020.

In France, NEINVER completed renovations of the exterior areas of Roppenheim The Style Outlets, a centre that has increased sales by an average of 16% per year since its opening, to continue offering a welcoming and inspiring environment. The upgrade entailed an investment of €2.5M and included greenery, a children’s playground and restaurants’ outdoor dining areas, among other features.

Job opening: Will you join us in putting Amsterdam The Style Outlets on the map?

22 October 2019 – Amsterdam The Style Outlets will open her doors in the autumn of 2020, and the recruitment of our management team starts now! We are looking for an enterprising Marketing Manager, who will be working closely with our business partners and local colleagues to make Amsterdam The Style Outlets a success.

The Marketing Manager (40 hours/week) is responsible for all marketing and communications activities in the period leading up to, during and after the opening. You will be responsible for the development and execution of the marketing strategy, while working to establish strategic local partnerships.

Curious to learn more about this opportunity to be involved in the success of the first outlet centre in the Randstad, right from the start? Take a look at our job openings here.

New milestone: Amsterdam The Style Outlets takes shape as steel frame goes up

7 October 2019 – After laying the first stone of Amsterdam The Style Outlets in June of this year, the construction of the outlet centre has reached a new milestone: newly constructed steel beams now show the silhouette of the stores to be opened in the autumn of 2020.

The steel construction has been installed on top of two layers of parking, which were constructed earlier this summer. The outlet centre will feature 19.000 m2 of GLA and will house around 115 stores, with 1.000 m2 devoted to leisure areas and restaurants with outdoor seating. Over 70% of the GLA has already been committed in the pre-leasing phase.

Amsterdam the Style Outlets will arrive in the modern SugarCity zone in the Greater Amsterdam area in the autumn of 2020.

Amsterdam The Style Outlets at MAPIC 2019

NEINVER and Amsterdam The Style Outlets will be at MAPIC 2019 at the Palais des Festivals, Cannes, France from 13–15 November. Come visit us!

Amsterdam The Style Outlets obtains BREEAM New Construction certification in the design phase

09 September 2019 – Neptune, a joint venture between NEINVER and Nuveen Real Estate, has obtained the BREEAM New Construction certification in the design phase for Amsterdam The Style Outlets in the Netherlands.

The outlet centre, whose foundation stone was laid in June of this year for an autumn 2020 opening, is implementing high sustainability standards in line with the JV’s commitment to developing environmentally responsible and efficient projects. Sustainability measures at the centre are focused on providing easy access by public transport, guaranteeing efficiency in energy and water usage, and ensuring the conscientious choice of construction materials.

Amsterdam The Style Outlets is being developed in the Randstad area, one of the wealthiest and most densely populated regions of Europe, benefiting from a catchment area of 12 million people within 90 minutes’ drive, and located 10 minutes away from Amsterdam Schiphol Airport. The outlet centre will feature 19,000 m2 of GLA and will house 115 stores, with 1,000 m2 devoted to leisure areas and to restaurants with outdoor seating. Over 70% of the GLA has already been committed in the pre-leasing phase.

The scheme will become Neptune’s first outlet centre in the Netherlands and the 14th European asset in the JV portfolio. Neptune, an exclusive-shareholder joint venture, was created in 2014 by NEINVER, an industry-leading company specialised in property investment, development and management, and Nuveen Real Estate, one of the largest real estate investment managers in the world.

NEINVER and Nuveen Real Estate lay cornerstone for Amsterdam The Style Outlets

25 June 2019 – Neptune, a joint venture between NEINVER and Nuveen Real Estate, has laid the foundation stone for Amsterdam The Style Outlets, the first outlet centre in the Greater Amsterdam area. With piling and foundation works already completed, construction works for the centre are moving forward for an autumn 2020 opening.

The cornerstone event had the support of local authorities, with participation by Marja Ruigrok, a municipal executive councillor of Haarlemmermeer. Marcel Herben, Centre Manager of Amsterdam The Style Outlets, and Sebastian Sommer, NEINVER’s Marketing and Retail Director Europe, also participated in the ceremony.

70% of the GLA has already been pre-leased

“We have entered a new phase in the development of Amsterdam The Style Outlets, with construction works now speeding up. The centre is generating great interest from premium brands, with 70% of the leasing space already secured at this early stage. Its premium brand mix, high-end environment and excellent location will position Amsterdam The Style Outlets as a top international destination and a driver of the regional economy and tourism,” said Marcel Herben, Centre Manager of Amsterdam The Style Outlets.

“Today, we start with a very special development in a unique, dynamic and inspiring area. I think it is fantastic that the former site of the sugar factory has been given a new purpose. It is a very positive development for the region,” said municipal executive councillor Marja Ruigrok.

Amsterdam The Style Outlets will bring some of the most recognised premium Dutch and international brands to the Randstad area, one of the wealthiest and most densely populated regions of Europe, benefiting from a catchment area of 12 million people within 90 minutes’ drive. Moreover, the centre will be located 10 minutes away from Amsterdam Schiphol Airport, which receives 60 million passengers annually, and with easy access to the Dutch capital and Haarlem, including a railway station a four-minute walk away.

The centre will feature 115 stores set across 19,000 m² of GLA, including 1,000 m² planned for leisure areas, restaurants with outdoor seating, and walkways and gardens, as well as 1,950 parking spaces. Beyond an exclusive commercial mix, NEINVER will offer guests a compelling overall experience, with concierge services, free Wi-Fi, and shuttle bus service, among others. The opening of the centre will create around 600 direct jobs.

The village design of the centre is inspired by traditional Dutch architecture, with an important role for vegetation and natural light. Shops will feature brick facades and shuttered windows topped by traditional pitched roofs in a nod to the factory’s original 19th-century warehouses. The centre is being developed in accordance with the criteria of BREEAM New Construction certification.

Amsterdam The Style Outlets will become Neptune’s first outlet centre in the Netherlands and the 14th European asset in the JV portfolio. Neptune, an exclusive-shareholder joint venture, was created in 2014 by NEINVER, an industry-leading company specialised in property investment, development and management, and Nuveen Real Estate, one of the largest real estate investment managers in the world.

NEINVER appoints Centre Manager for Amsterdam The Style Outlets

3 June 2019 – NEINVER - a leading European outlet developer and operator and the leader in Spain and Poland - has appointed Marcel Herben as the Centre Manager of Amsterdam The Style Outlets, NEINVER and Nuveen Real Estate’s first outlet centre in the Netherlands, set to open in autumn 2020.

Marcel Herben joins the team bringing over 15 years of retail experience retail industry, including management positions in companies such as Rituals Cosmetics, where he was Head of Retail in the Netherlands, and Swarovski, where he was responsible for retail expansion in the Benelux countries. Most recently, he occupied the role of Chief Sales Officer at Dutch fashion company Vidrea Retail. Herben has a Bachelor’s degree in Economics from Hogeschool Inholland and completed an Advanced Leadership Program in the Swarovski Academy. In his new role at Amsterdam The Style Outlets, he will be responsible for managing and coordinating the outlet centre from the pre-opening preparations right through launch and into operational mode.

“I’m thrilled to be part of this project and to join in this development phase and work towards the success of the first outlet centre in the Greater Amsterdam Area. This is a unique scheme for Amsterdam, set to benefit from a large catchment area as well as benefitting from the millions of tourists that visit the Amsterdam Region every year”, says Marcel Herben, Centre Manager of Amsterdam The Style Outlets.

Amsterdam The Style Outlets, developed by NEINVER and Nuveen Real Estate, is set to become the first outlet development in the Randstad, one of the wealthiest and most densely populated regions in Europe. Located 8 minutes away by train from Amsterdam’s city centre, and 10 minutes from Schiphol airport, the scheme will feature 19,000 m2 of GLA and 115 stores representing both international and Dutch renowned premium brands.

About NEINVER

NEINVER is a Spanish multinational company specialised in managing, developing and investing in commercial and logistics properties.

The leading manager of outlet centres in Spain and Poland, and the second largest in Europe, it has two proprietary brands: The Style Outlets and FACTORY.

Founded in 1969, NEINVER manages 18 outlet centres and 5 retail parks including active pipeline, and works with more than 800 brands in six European countries: France, Germany, Italy, Poland, Spain and the Netherlands.

In Poland, NEINVER manages the chain of four FACTORY outlet centres—in Warsaw (Ursus and Annopol) and in Krakow and Poznan—as well as the Silesia Outlet in Gliwice and the Futura retail park in Krakow.

In line with its commitment to sustainability, the NEINVER Group has certified 90% of its retail portfolio in Europe under BREEAM In-Use and under three ISO standards (9001, 14001 and 50001).

Work in progress

Curious about the progress of the construction works? Every month, we will share a time-lapse with you here – so you can stay up to date with the development of Amsterdam The Style Outlets!

Location

Amsterdam The Style Outlets will be located between Amsterdam and Haarlem. It will be the first outlet centre in the Greater Amsterdam area, located in Halfweg (halfweg = ‘halfway’), a town approximately halfway between the Dutch capital and Haarlem, the tulip industry’s centre that holds great historical value.

Amsterdam The Style Outlet is located:

  • 10 minutes by car from Schiphol Airport which was visited by 71 million passengers in 2018;
  • next to the Halfweg-Zwanenburg railway station - two stops away from Amsterdam Central Station;
  • adjacent to the N200 motorway that links Amsterdam and Haarlem;
  • next to a network of motorways connecting all parts of the country: the A200, A9 and A5;
  • close to Amsterdam's ring road.

Architecture

Inspired by old factory buildings, the concept draws upon the best examples of Dutch architecture. The 180-metre elevation will complement the SugarCity style while  also attracting potential customers by being clearly visible from the Amsterdam- Haarlem road and the Ringvaart canal. 

The facade resembles a dynamic mosaic of classic Dutch apartment buildings and industrial structures. It will be made of materials that dominate Dutch architecture: brick, wood and glass. 

The centre will be compactly built. Above its two levels of parking will sit a small “town” with little streets and squares that accommodate shops and restaurants. The architectural design is from Common Affairs architects.

Catchment Area

  • 12.1 million
    Potential shoppers within a 90 minutes’ drive
  • €73 billion
    Purchasing power
  • 4th-largest
    Metropolitan area in Europe
  • + 50%
    Of the Netherlands‘ GDP is in the Randstad region

Floor Plan

0

SugarCity

Amsterdam The Style Outlets is part of the highly modern SugarCity zone, a post-industrial area formerly occupied by a sugar factory (1863–1992), which has recently found itself among the most appealing investment sites in the western part of the country. The urban renewal project involves a  large (110,000 m²) complex that will retain the historical look and feel while serving a variety of modern roles: entertainment, offices and retail.

Tourism

Amsterdam is the third most visited city in Europe. In 2018, 16.9 million visitors have booked a hotel accommodation at this booming tourist destination, one million more than in 2017 (+6.8%).

In 2018, there were more international conferences hosted in the Randstad region than in any other regions in Europe.

Amsterdam is the third worldwide favourite location for multinationals’ choice of headquarters.

Amsterdam The Style Outlets will be strategically located close to Amsterdam city centre (8 minutes by train) and Schiphol Airport (a 10-minute drive). In 2018, 71.1 million passengers have visited Schiphol Airport (+3,7% vs. 2017). 

BREEAM

NEINVER works not only to meet the projects’ technical goals, but also guarantees that the centres become benchmarks for sustainable development.

The company ensures that all its assets are developed to meet requirements of BREEAM certifications. In September 2019, Amsterdam The Style Outlets obtained the BREEAM-NL New Construction certification in the design phase.

As part of NEINVER’s commitment to social responsibility, the company incorporates sustainability criteria into each and every phase of its projects, from pre-development to asset management, including solutions in the field of energy, greenhouse gas emissions, water, and waste production and management.

Fostering transport that has no or low CO2 emissions Waste management

Type and source of materials used Reduction of energy
and water usage

Structural flexibility in order to adapt to commercial needs Usage of a water ecosystem

 

 

Read more about the sustainability measures at Amsterdam The Style Outlets here.

Contact

Suikersilo-West 18
6e verdieping
1165 MP HALFWEG , NH
Netherlands
Noord Holland NL