Björn Borg's committent
Björn Borg's focus on sustainability
Björn Borg has reached many milestones over the last few years as they work hard towards a fully sustainable range. As of 2020, all Björn Borg’s male underwear, sportswear, and swimwear are sustainable according to the company’s B. Tomorrow definition – a minimum of 70% of the product material is sustainably sourced. In addition, Björn Borg now uses 0% conventional cotton and has reached a 42% decrease in Co2 carbon footprint since 2013.“Our products are always developed with sustainability in mind.”, says Mija Nideborn, Design and Development Director at Björn Borg. “We are constantly making sure that we are up to speed with the latest sustainable materials and production techniques and as a matter of fact, 100% of our clothing range in the AW21 collection will fulfill our B.Tomorrow requirements, a goal that was originally set for 2023.”
To shop sustainably, look for the green B.Tomorrow logo on the clothing.
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Do you want to show your fashionably bought outfit? Tag @amsterdam.thestyleoutlets in your photo and use the hashtag #atso.