Björn Borg is a Swedish sports fashion brand for people who want to feel active and attractive. With passion and dedication, we design products that combine unique expression, perfect fit, good functionality, and long-lasting quality. We’ve been perfecting underwear for over thirty years, these are the best you’re ever going to wear. Not only will they and our other performance products change the way you look, but more importantly the way you feel. We inspire people to be more through our belief that sports can make our minds, souls, and bodies become something more than what they are today, and that anyone can become anything.