Welcome to the world of NAME IT 
Inspired by kids - for kids 
 
We design fun and affordable fashion for children who know what they want and create on-trend designs with a strong focus on denim, always keeping comfort, safety, and quality in mind. 
 
Welcome to the world of NAME IT 
Inspired by kids - for kids 
 
We design fun and affordable fashion for children who know what they want and create on-trend designs with a strong focus on denim, always keeping comfort, safety, and quality in mind. 
 
The NAME IT story 
For more than 30 years NAME IT has created contemporary and affordable kids, tweens, and teens wear, always with an eye on offering the opportunity to create individual looks based on the latest trends. 
 
Today we manage our three brands: baby, mini, and kids. 
We are encouraged by children's straightforwardness and always try to view the world through their eyes.