The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products, and stores, please visit levi.com.

This year, we celebrate a century and a half of the 501® Original (our first-ever blue jeans) and people living in Levi’s®. And in the world of 501® jeans, every person has a pair, and every pair has a story. What started with some denim, copper rivets and an American dream has become a worldwide phenom and, quite possibly, the most beloved clothing article of all time. Our iconic five-pocket, button-fly straight fit has been loved by everyone: miners, cowboys, hippies, rockers, skaters, musicians, politicians, celebrities, unsung heroes and countless others on every kind of journey. And that’s led to a lifetime of *your* stories interwoven into the fabric of ours.

Visit levi.com for more information about Levi's®, our products and stores. 

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