G-Star RAW (1989) looks at denim differently. It’s not a fabric. It represents an art.
The 'Art of Denim' is the philosophy behind a relentless pursuit to push boundaries. It inspires their craftmanship and approach to denim. Always taking it to another level. It pushes us all to think like artists. Striving for creativity, authenticity and following our own paths. The world of art and culture takes G-Star beyond the realm of fashion. It gives them a unique position in the denim landscape where they see no limits. Turning denim into a force of progress.