Arrives to Amsterdam

200

bike parking spots

1.950

parking spaces

115

retail units

1.000m2

restaurants

Introduction

Amsterdam The Style Outlets is one of four new The Style Outlets projects emerging in Europe, and the first one in the Netherlands. Located in Halfweg, halfway between the Dutch capital and Haarlem, close to Amsterdam Airport Schiphol, it is about to become the first outlet mall in the Greater Amsterdam area.

It will be part of a modern post-industrial zone commonly referred to as the "Sugar City" and considered among fastest-developing areas in the Netherlands. The first stage of Amsterdam The Style Outlets is scheduled for completion in 2019.

The center will be built and managed by NEINVER - one of Europe's leading developers and managers of outlet malls. Based on its vast international experience, the company is going to launch The Style Outlets platform on the Dutch market.

News

NEINVER appoints Petra de Vlieger as leasing manager for Amsterdam The Style Outlets

Amsterdam, [DATUM]NEINVER, a company specialised in property investment, development and management has appointed Petra de Vlieger (33) as Senior Leasing Manager at NEINVER'S Amsterdam The Style Outlets, the outlet center that is being built at the SugarCity site in Halfweg which is set to become the first outlet center in the Greater Amsterdam Area.

At Amsterdam The Style Outlets, Petra is responsible for leasing the 115-stores outlet centre. Petra will operate from NEINVER'S Dutch office, which will open its doors at the SugarCity site in Halfweg in the next weeks. During the past four years, Petra has worked as a (senior) leasing manager at Unibail-Rodamco, where she – among others – has worked for Stadshart Amstelveen and for the leasing of the development project “Mall of the Netherlands”.

On her new position Petra has said: "I am thrilled to be part of this project. The outlet sector is performing very well and it has shown to be a high-performance sales channel. In fact, interest from well-known national and international brands is high, with close to 50% of the space currently leased”. She added “Amsterdam The Style Outlets has all the ingredients to be a very successful shopping destination; it is well located, it will offer customers a first-class retail experience and it set to offer an engaging brand mix. As a leasing manager, I'm looking forward to making the right match between the brands and the high-end segment Amsterdam The Style Outlets is aiming at.”

 

About Amsterdam The Style Outlets

Amsterdam The Style Outlets is the first outlet centre in the Randstad area. This shopping destination will be home to more than 115 stores, including stores of premium brands, offering exceptional savings of up to 60% all year round. It will also provide services, leisure areas, restaurants with terraces, a child and family friendly zone. The scheme is being developed at the SugarCity site in Halfweg, which was formerly occupied by a sugar factory. The location has great historic value and is located near Amsterdam and Haarlem. Amsterdam

 

About NEINVER

NEINVER is a Spanish multinational company specialised in managing, developing and investing in commercial and logistics properties. The leading manager of outlet centres in Spain and Poland, and the second largest in Europe, it has two proprietary brands: The Style Outlets and FACTORY.

 

Founded in 1969, NEINVER manages 18 outlet centres and 5 retail parks including active pipeline, and more than 800 brands in six European countries: France, Germany, Italy, Poland, Spain and the Netherlands. It also manages 47 logistics facilities in the Spanish market.

The NEINVER Group is the only company in the industry in Europe that has earned sustainability certification for all the outlet centres it operates.www.neinver.com

 

For more information:

Hill+Knowlton Strategies the Netherlands

Annika van Loenhout

Annika.vanloenhout@hkstrategies.com

Telephone: +31 (0)20 404 47 07 

NEINVER and TH Real Estate add Amsterdam The Style Outlets to Neptune portfolio

  • The centre, currently under development, will open in Autumn 2020

 

  • Strategic location near Greater Amsterdam

 

  • The 14th European asset under the joint venture between NEINVER and TH Real Estate

 

 

Madrid, – Neptune—a joint venture between NEINVER and TH Real Estate,—has acquired a plot of land at Sugar City in Halfweg for Amsterdam The Style Outlets, now under development. The new centre will become the 14th European asset in the Neptune portfolio.

 

Amsterdam The Style Outlets, which just finished preparatory works for its construction, is expected to open in autumn 2020. The high-end outlet centre will feature 115 stores set across 19,000sqm GLA. strategically located in Randstad, one of the wealthiest regions of Europe,it benefits from easy access to the Dutch capital and Haarlem, near Amsterdam Airport Schiphol. It will become a strategic asset for the JV as Neptune’s first centre in the Netherlands.

 

According to Vanessa Gelado, Investment Director of NEINVER, “Neptune’s acquisition of what will be the first premium outlet centre in the Greater Amsterdam area reinforces the JV’s solid and successful growth. Amsterdam The Style Outlets is set to become a prime outlet asset in Europe, building on its excellent retail location, large catchment area of residents and tourists, outstanding architecture and an engaging brand mix.

 

Charlotte Ashworth, Fund Manager, Neptune TH Real Estate, comments: “Outlet centres have outperformed the market average sales growth over the past decade and we are thrilled to add a new country to our strong portfolio of outlet assets. Amsterdam The Style Outlets provides us with an exciting opportunity to create a first-class retail experience in a thriving city.”

This is yet another step in the strategic joint venture that NEINVER, an industry-leading company specialised in property investment, development and management, and TH Real Estate, one of the largest real estate investment managers in the world, entered into in 2014 to create a leading pan-European outlet sector platform. This partnership—an exclusive shareholder joint venture agreement—currently includes 13 assets (304,500 m² GLA): five in Spain, another five in Poland, two in Italy and one in France.

 

 

 

 

For more information:

 

Mariana Frade

NEINVER

+34 91 490 22 00

mfrade@neinver.com

 

 

About NEINVER

 

NEINVER is a Spanish multinational company specialised in managing, developing and investing in commercial and logistics properties.

The leading manager of outlet centres in Spain and Poland, and the second largest in Europe, it has two proprietary brands: The Style Outlets and FACTORY.

Founded in 1969, NEINVER manages 19 outlet centres including active pipeline, 4 retail parks, and more than 800 brands in seven European countries: France, Germany, Italy, Poland, Spain, the Netherlands and the Czech Republic. It also manages 47 logistics facilities in the Spanish market.

 

The NEINVER Group is the only company in the industry in Europe that has earned sustainability certification for all the outlet centres it operates.

 

www.neinver.com

 

 

About TH Real Estate

 

TH Real Estate, an affiliate of Nuveen, the investment manager of TIAA, is one of the largest real estate investment managers in the world with $107bn in AUM. Managing a suite of funds and mandates spanning both debt and equity across diverse geographies, sectors, investment styles and vehicle types, we provide access to every aspect of real estate investing. With over 80 years of investing experience, and more than 500 real estate professionals located in over 20 cities throughout the US, Europe and Asia-Pacific, the platform offers unparalleled geographic reach, which is married with deep sector expertise.

 

Our investment, asset management and corporate strategies grow from a deep understanding of the structural trends that we believe will shape the future of real estate and responsible investing beyond market cycles. This ‘Tomorrow’s World’ approach sits at the core of our investment process and business operations, informing our long-term view of real estate investments for the enduring benefit of both clients and society.

 

AUM figures as at 30 September 2017

www.threalestate.com

 

 

Read TH Real Estate’s latest outlet research here

More than half available space leased - Amsterdam The Style Outlets

Well-known international and national brands have shown great interest in Amsterdam The Style Outlets; more than 50 percent of the available space is already leased. Sebastian Sommer, Business Development Director Europe is satisfied with the interest shown in this phase of the project; 'Most of the time, brands want to see the property being at least under construction beforehand.'

Most of the brands are top brands, whose names will be revealed some months before the opening. Sixty to seventy percent of the shops will offer fashion and furthermore, there will be shops that offer sports items, accessories and home items. There is also space for recreation zones, restaurants and terraces to complete the shopping experience.

The building of Amsterdam The Style Outlets in Halfweg is moving ahead as planned and is about to enter into another phase. After the preparatory phase, the construction site is more and more ready for the start of constructions. The first developments are visible - for instance, the water has been removed, sheet piles are placed and the excavation is progressing well. Early next year, the construction will commence.

The opening of Amsterdam The Style Outlets is planned for Autumn 2020.

Amsterdam The Style Outlets

Halfweg, 8 november 2016 - Deze week starten de voorbereidende werkzaamheden voor de bouw van Amsterdam The Style Outlets, het eerste outletcenter van NEINVER in Nederland. De voorbereidende werkzaamheden bestaan onder andere uit het opruimen van het terrein, het afgraven en de bouw van een damwand. De werkzaamheden worden uitgevoerd op verzoek van de huidige eigenaar van het terrein en projectontwikkelaar Cobraspen. De omwonenden in de gemeente zijn geïnformeerd over de aanstaande werkzaamheden en eventuele overlast zal zoveel mogelijk worden beperkt. De voorbereidende werkzaamheden zullen ongeveer drie maanden duren en worden uitgevoerd door De Nijs - UBA.
 
Na de voorbereidende fase, zal de bouwfase starten. Amsterdam The Style Outlets opent naar verwachting in 2018 haar deuren en wordt een internationale high-end winkelbestemming met bekende Nederlandse en internationale merken uit het hogere segment. Het outletcentrum wordt gebouwd op het voormalige suikerfabriek terrein in Halfweg. Amsterdam The Style Outlets zal een oppervlakte hebben van 18.000 m2 en er zullen ongeveer 115 winkels in komen. Ook is er 1.000 m2 oppervlakte bestemd voor recreatie en restaurants met terrassen, passages, tuinen en een kindvriendelijke ruimte. Daarnaast biedt het outletcenter voorzieningen voor 1.950 auto’s waarvan 1.450 in het complex zelf en aanvullend nog 500 plaatsen op het SugarCity-terrein.

Location

Amsterdam The Style Outlets fills the gap between Amsterdam and Haarlem. It is going to be the first outlet mall in the Greater Amsterdam area - located in Halfweg [halfweg = half way], a town that lies approximately halfway between the Dutch capital and Haarlem, the tulip industry's center that holds a great historical value.

  • Adjacent to N200 road that links Amsterdam and Haarlem
  • Next to a network of expressways connecting all parts of the country
  • Close to Amsterdam's ring-road
  • Next to Halfweg-Zwanenburg railway station - two stops away from Amsterdam Central Station (where 80 trains leave towards Halfweg every day)
  • 10 minutes away from Amsterdam Airport Schiphol that handles 52m passengers each year (incl. flights to Asia and the Americas)

Elevation

The 180-meter elevation is going to complement the Sugar City style, while at the same time attracting potential customers by being clearly visible from Amsterdam-Haarlem road and the Ringvaart canal.The facade resembles a dynamic mosaic of tenement houses and industrial buildings. It will be made of materials which dominate the Dutch architecture: bricks, wood and glass. The main entrance and a vertical garden are likely to function as the most conspicuous and eye-catching elements.

Catchment Area

  • 12.130.000
    potential shoppers
  • €73 billion
    purchasing power

Floor Plan

0

Sugar City

Amsterdam The Style Outlets belongs to the highly modern Sugar City zone, a post-industrial area formerly occupied by a sugar factory (1863-1919), which has recently found itself amongst most appealing investment sites in the western part of the country. The urban renewal project involves a large (118,000 sqm) complex that will retain the historical look and feel, while serving a variety of modern roles:

  • Entertainment (incl. a movie theater and an exhibition hall)
  • Office (two office buildings shaped like the factory's silos that used to stand here)
  • Retail (incl. outlet stores and supermarket)

Tourism

Tourism key marketing actions:

  • Cooperation with the city and region Tourism and Promotional Offices.
  • Visibility in all top hotels in Amsterdam and the region (information for concierges, reception desk: invitations, information leaflets).
  • Cooperation (cross-promotions) with top Amsterdam tourist destinations.
  • Shuttle Bus service.
  • Welcome packages and Guest Cards with additional discounts.
  • Advertising in tourism dedicated magazines and international tourists touch points (airport, airport shuttle service, Centraal Station, etc..).
  • Digital marketing, multilingual website.
  • Tourism Information in the centre.
  • V.A.T. refund service desk.

Average tourist in Amsterdam spent (2012):

  • Americans € 181
  • British € 155
  • Belgium € 153
  • BRIC countries € 152
  • German € 145
  • Spanish € 145
  • Italian € 137
  • French € 126

BREEAM

Our centres’ architectural design not only ensures meeting their technical goals but also guarantees that NEINVER’s properties will be benchmarks for sustainable development.

The company is firmly committed to implementing BREEAM parameters across the portfolio, which is why our Amsterdam The Style Outlets project is in the process of earning BREEAM-NL certification.

Our dedication to the environment as part of our corporate social responsibility goes beyond the design phase, since we also apply it to the operating phase of all our centres.

Contact

Suikersilo-West 18
6e verdieping
1165 MP HALFWEG , NH
Netherlands
Noord Holland NL
+34 91 490 22 00